Runaway Bay is certainly one of the most scenic areas in Jamaica, Since the early 1960s, when the old Cardiff Hall Estate was converted to a combination of luxury hotels, golf courses and private villas, the town has developed its own character and persona as an elegant yet lively getaway.

Over the years, there has been much debate about the name of this small coastal town. Some believe it got the name as the fleeing point of the last batch of Spanish soldiers retreating from English troops under the directive of Governor Ysassi in the 1600s.

Others argue that it once was the point of departure of African slaves from inland sugar plantations who ran away to Cuba. Whichever story is true, according to one resident, “nobody nah try (to) ’run way” from Runaway Bay today; in fact, in the hills outside the resort town, many foreigners have run away from their former selves and made Jamaica home!